Doctor Who
The new Russell T. Davies geological era ofDoctor Whohas gotten over the fear of spoilers that characterized Chris Chibnall ’s time as showrunner . Chris Chibnall always had a rich aversion to spoilers . This became especially pronounced - and , in truth , profoundly problematical - during his time as showrunner onDoctor Who . Marketing slow down to a crawl , with surprisingly little fan engagement ; even the fact one companion Dan Lewis was an out - of - work plasterer was cover like a major despoiler , even though his military control was never mentioned in an episode . Dr. Who ’s needless secrecymeant hype stalled , and surely damage viewership .
It ’s already cleared returningDoctor Whoshowrunner Russell T. Davies has determine from this mistake , however . Davy knew he could n’t keep the return of David Tennant and Catherine Tate a mystery , and so he capitalized on it as a path of drawing attention to the show ( and even frequently took the chance to market Chibnall’sDoctor WhoCentenary Special , " The Power of the Doctor " ) . Since then , he ’s kicked things up a nick by promisingDoctor Who Magazineregular exclusives . These began inDoctor Who Magazine#584 , which introduced the new production crew and began Davies ' own production diaries . TheFourteenth Doctor ’s adventure are even continuingin a different format , with an on-going comic Holy Writ flight strip that jumps flat out of " The Power of the Doctor . "
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Russell T. Davies' New Era Is Showing How Doctor Who Should Be Marketed
The two coming could n’t be more dissimilar . Chibnall tended to treat any information at all as though it was top secret , as though any precognition would cross the viewer ’s experience . In demarcation , Humphrey Davy is running a tight marketing campaign to engage the fanbase . He ’s advisedly nullify squander his time attempt to keep thing secret that would inevitably leak out , instead confirming just enough to raise guess and run to excited speculation . There ’s a sense in which the delightful re-formation view at theend of " The Power of the Doctor"perfectly act Davy ' overture , in that it confirmed Tennant ’s return but intentionally avoided answering any enquiry about how and why he ’d come back as the Doctor . Tennant ’s give-and-take - his iconic triple-“What ? " " - meant viewers feel they were in the same view as the Doctor , left wondering what was hold out on .
Chibnall ’s last year as showrunner involve the release of three special , have remarkably little marketing for them . Even the title of theDoctor WhoCentenary Special was hold back until just a few workweek before it broadcast - despite the fact it did n’t really discover much . In dividing line , Davies is ensuring the show keeps get good press during the wait for his own specials , which will kick off in November 2023.David Tennant ’s returnalone direct toDoctor Who Magazine#584 selling out , support just how good this approach is for the wide of the mark dealership .
The Best Is Still To Come For Doctor Who
Tennant ’s counter may be exciting , but it is only the beginning of Davy ' new era . Tennant is only on plank for three special , and he ’s set up to be supervene upon by Ncuti Gatwa , ofSex Educationfame . Production will start on Gatwa ’s first time of year in December , meaning more news is sure to break - simply because Davies is n’t interested in trying to keep unnecessary secrets . The next month will surely reveal Gatwa ’s costume as the Fifteenth Doctor , and a companion announcement feel imminent . Momentum will continue to build forDoctor Who , even if the show is off the melodic phrase for a year .
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