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TikTok , a short - form telecasting platform , was launched worldwide in 2017 . With billions of downloads in a few year , the app has become a prime emplacement for trafficker to hit customers . However , up until 2021 , personalized advert were optional on TikTok , and users could choose whether or not the ads were based on their see activity . The variety allowed advertiser to direct more specifically , butusers had no way to opt - outof the new arrangement . However , users could still opt out of cross - app tracking on iOS .
To find out what user informationTikTokuses to generate an ad on the ' For You ' page , bug the ' Share ' icon when a featured post appear on the screen . ' About this ad ' will appear in the options . When chosen , the app will reveal the substance abuser ’s age , location , machine type and other information on which the ad may calculate . ' About this ad ' could be helpful if the substance abuser wants TikTok to have less data , or peradventure thepresented advert do n’t give any valueto the somebody . The user can take ' how TikTok advertizement process ' to learn more about additional data TikTok may have collected and used .
Personalizing Ads Generate Desired Results
For a higher - level experience , TikTok user can also personalise their ad preference . While on ' About this ad , ' voyage to ' shift your ad personalization configurations ' at the bottom . On the following display , choose ' How your advert are personalized . ' This tool will allow the TikTok user to change the info on the listed options , such as gender and interests . Users can also turn off finicky category that do not attract to them . TikTok billet that these changesmay take up to 48 hour before assume effect , but the Bob Hope is that the user will have more relevant advertizement shown on their FYP .
TikTok has stated that more ' About this ad’options will become uncommitted in the futurity . In accession to introducing information about advertisers behind advert , TikTok plans to give user more controller over their ad personalization . user can make these change at any meter and continue to update their preference as new options are released . WhileTikTokhas way to raise secrecy and transparencyfeatures , it ’s a welcome advance .
Sources : TikTok
