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Googleis reportedly working on two free alternatives to Dolby Atmos and Dolby Vision for ironware manufacturers . HDR video data formatting like Dolby Vision and spacial audio data formatting like Dolby Atmos have become progressively pop in recent years , withmany hardware manufacturing business including these features with their earbuds , soundbars , televisions and other products . However , to apply these technologies in their devices , the company have to pay up a royalty to Dolby , which can add up to a lot when gazillion of gadget are being sell .
It is worth noting that Dolby ’s technology is n’t qualify to just living rooms and flick theaters but is also constitute in many automobiles . Some motorcar that offer the Dolby Atmos experience include choice Mercedes - Benz models , super - luxury Maybach sedan , and the Lucid Air galvanic fomite . As part of its plans to bring Dolby Atmos to more cars , the ship’s company eventied up with Swedish audio business firm Diracearlier this year , ensuring that user can enjoy 3D audio in their vehicles without induce to splurge on a Merc or a Lucid Air . The first car to embark with the new technology from Dolby and Dirac will be the Nio ET 7 galvanizing sedan from Chinese automaker Nio .
Related : LG ’s New TONE Free Earbuds Have Dolby Head Tracking & ANC
According to a new study fromProtocol , Google is be after to launch its own HDR TV and 3D audio data formatting to rival Dolby Vision and Dolby Atmos . As part of the architectural plan , the company is said to be holding negotiation with multiple hardware maker to support its coming format . agree to the composition , the company is developing the new media data format under the ' Project Caviar ' codename and isprimarily focalize on YouTube , which does not plunk for either Dolby Atmos or Dolby Vision .
Google’s Free Dolby Alternatives
The report is base on a leaked video of Google ’s closed - door presentment to various ironware manufacturers about its upcoming media formats . In the video , Google ’s product manager Roshan Baliga exact that Project Caviar will aim to develop a"healthier , broader ecosystem"for gamy - end media experience . While Baliga did not bring up Dolby by name , he did say that the new formats will look for to offer a royalty - free alternative to the live option .
It is deserving noting that royalty - free options already exist in the market , including HDR10 + . Colorado - developed by Samsung , the standard is used by many smartphones but has largely failed to replace Dolby Vision as the go - to touchstone for television manufacturers . According to the report , hardware - makers have to pay Dolby $ 2 to $ 3 touse Dolby Vision in their products , meaning most of them would probably welcome a viable , royal line - free answer . However , whetherGooglesucceeds in its plans to unseat Dolby from its perch remains to be seen .
Source : Protocol
