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the great unwashed who paid attention to BitClout last year may have find out of its replacement , DeSo , a blockchain specialized for social medium coating that is now making waving in Web3 . DeSo has been in operation for over a year and has a sizable ecosystem of social sensitive apps build on it now . Whereas most blockchains are designed for economic and financial use case , DeSo is designed entirely for social uses by providing a decentralised communication theory layer for Web3 geared towards social medium .
It is well known by now that social media companies use algorithms to promote / demote content , all whilecollecting their users ' private datato sell to third - party advertisers . bad , all social media profiles and substance abuser military post live inside private servers and can be deleted anytime . As a result , subject matter Creator do not ' own ' the mental object they make and have limited monetization options . Many creators confront the looming threat of de - platforming , demonetization and algorithmic " shadow - banning " of their content . These problems of centralized social media could be remedied by blockchain engineering , but public blockchains like Ethereum , Solana , or Polygon are too expensive to usedue to their blockchain gas feesbeing too high to stack away social medium data on - range of mountains .
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DeSo place to be the answer to these problem . According toDeSo’sofficial website , DeSo is a blockchain designed specifically for social media applications . It seeks to provide a fresh way to make , own and monetize social medium content by providing a " social layer " for Web3 . All posts and user profiles are stored directly on the DeSo blockchain and can be get at by any app built on it , making DeSo content ' portable . ' contented portability is one of DeSo ’s defining qualities , as all posts are stored on the blockchain , not individual servers and can be uploaded to any apps built on DeSo and monetise in any way the possessor choose . Also , artists can coin non - fungible souvenir ( NFTs)with their DeSo profile and can produce and sell ' social tokens ' that distribute income from NFT gross revenue , feature that are utilize on DeSo ’s popular Twitter - likeDiamondapp .
DeSo Is The Social Layer Of Web3
DeSo is not asmart contracts blockchain like Ethereum . Instead , it is designed for storing huge sum of societal medium graph data point and user profiles , which would be prohibitively expensive on any other web . For example , a 200 - character tweet could cost $ 50 on Ethereum , but on DeSo is less than $ 0.000017 . In addition , The Blockreported on DeSo ’s recent integration with the popularMetamaskcrypto wallet , which provides Metamask drug user with a fully encrypted on - chain electronic messaging service over the DeSo blockchain , along with a Twitter - comparable bent of features . This expands the Metamask crypto notecase to let in an inscribe wallet - to - notecase messaging app and permits gas - free DeSo visibility creation , posting and user following . With plans to incorporate Solana’sPhantomwallet next , DeSo intends to be theWeb3 internet ’s blockchain - based social layer , operating across all blockchains and all weapons platform agnostically .
While many users will remain on Web2 social medium platforms , there are many user and message Godhead who are stock of crest - toeing around " The Algorithm " and are opened to new ideas for monetizing content . DeSo ’s contented portability is a secret plan - record changer for contented creators . DeSostands as a solid instance of what blockchain engineering can do that extends beyond just economic engineering , as it propose to become the layer on which all communication and social action live .
Sources : DeSo , Diamond , The Block , Metamask , Phantom
